Marketing tips for July

July Tips

Spring will be here before you know it –  so we recommend enjoying the quieter months before wedding season is upon you!  Use this time to do a stocktake of your store, remerchandise, change things up and look at new and diverse ways of keeping your store busy and visually stimulating during the cold days. Stuck for inspiration? Turn to trends in the fashion world which and ensure your flowers are just as ‘on fleek’. Introduce textures, colours and props to round out the look you are going for – whether in your windows or zones within your stores.  Convert what was on the Autumn/Winter catwalk to your flowers.

We flower matched some key trends to give you some ideas!

Seventies Revival

The 70s revival is in full effect and touches of the decade. Pantsuits, maxi dresses, psychedelic prints of paisleys and florals in rich plum, navy and tan and flared everything kept the disco flame burning.















Velvet, a timelessly luxurious fabric showed no signs of going away this season and was given a refreshing spin by experimenting with colour and texture and using a deconstructed silhouette.

velvet inspo




















Gothic Black

Black is hardly revolutionary, but this season’s gothic black styles tell a darkly romantic story embracing long sleeves and hemlines, luxurious fabrics and Edwardian inspired touches.















There was no shortage of glittery looks on the runway with designers reworking casual silhouettes in high shine fabric, embellished jackets and gowns with sequins or heavy beading and even lamé-like fabrics making an appearance.






























Wuthering Heights

Strong Victorian graphics have dominated the patterns of the season with baroque and floral designs in moody colours reminiscent of a wallpapered library or romantic novel cover repeated on decadent silhouettes.

wuthering heights inspo



















Pantone’s two colours of 2016 Rose Quartz and Serenity popped up everywhere despite not being traditional Autumn/Winter colours. Whether used on separates or combined together in pretty prints these colours made for a fresh and fashion-forward addition to the traditional colour palettes on show.

















Nineties Grunge

The androgynous 90s streetwear look showed up with logo sweats, oversized hoodies, boxy sweatpants, baggy jeans, beanies and sneakers resurrected in cool yet cozy grunge style.















There was so many bold looks this season whether architectural shapes with billowing sleeves, ruffles, cutout shoulders, maxi or mini hemlines, flared sleeves and pants, textures of sequins, metallics, fringing, embroidered or knitted shapes and bright colours and patterns that some designers fully embraced the eccentricity and combined multiple looks together in bizarre, oversized styling that kept the vibe playful.

eccentic inspo