MIFGS 2016

Melbourne Flower and Garden Show 2016 – March 16th to 20th

“Flower Park” – Flowers Victoria and The Style Co

In 2016 at the Melbourne Flower and Garden Show, Flowers Victoria will work in collaboration with The Style Co to present the “Flower Park”  – a retreat space bringing together key styling elements celebrating botanical beauty in an event space.  This flower filled haven will showcase locally grown flowers with innovative design and theming forming the ultimate inspiration towards weddings and events.

“So you think you can Arch” – A new floral and installation based competition for florists will frame part of this area as competing floral designers will use their imagination to bring an arch to life in the theme of an outdoor wedding. The public can also enter our competition and vote for their favourite arch to win an accommodation voucher at Rydges Melbourne and a beautiful bouquet of flowers delivered to their door weekly for two months.

Grower’s Walk of Art – Australian Contemporary Art and Flowers – presented by Flowers Victoria and Art Series Hotel Group

Follow the path at the rear of The Flower Park to experience a celebration of well -known Australian Contemporary Artists paired with our Australian Grown flowers.  Our locally picked fresh blooms will be artfully arranged by florists to interpret each art piece supplied by Art Series Hotel Group in individually designed concept areas representing each of our Flowers Victoria Flower Growers with their speciality lines. Most of these spectacular varieties will also be available to purchase at the Flower Market.  If you are a Grower and Flowers Victoria member and would like details to display in this area, click here. If you would like to stock your flowers at our flower market, please contact Genevieve at flowersvic@vff.org.au or phone 9207 5621.

Flowers Victoria Flower Market

A fresh flower market will be onsite for show visitors to select from Victoria’s best array of premium and seasonal flowers direct from our growers.  Everyone loves flowers and many of the flowers featured in our Grower’s Walk of Art will be available for purchase Wednesday – Sunday over the show duration with special varieties discounted at end of each day. Selected sundries, vases and vessels will also be available for purchase.

Industry Cocktail Party

We’re thrilled to announce that Channel 7 Newsreader and Journalist  Jacqui Felgate will be hosting the Flowers Victoria Cocktail Night at this year’s flower show on Thursday 17th March. The evening will also include a live dance performance under the dome of the historic Royal Exhibition Building, DJ, drinks and canapé’s. It’s a great time to get your staff, suppliers and colleagues together to acknowledge industry award winners and get a glimpse at the amazing displays in the Great Hall of Flowers (without the crowds)! Hurry and grab your tickets now. 10% discount applies to group booking of 10+. You must have your ticket for entry.


Our Host, Channel 7 Newsreader and Journalist Jacqui Felgate

Our Host, Channel 7 Newsreader and Journalist Jacqui Felgate











Download invite here . Register online here.


SYTYCA_logoSo You Think You Can Arch Competition

Flowers Victoria invite you to enter the new “So you think you can Arch?” Competition for The Melbourne International Flower & Garden Show 2016. Bring an arch to life (supplied by us) themed to an outdoor wedding with your fresh flower custom inspired creation to be displayed over the course of the show. Only 20 spots available for this exciting installation based competition, don’t miss this!

Enjoy prime exposure to show visitors and media with your creations on view in The Great Hall of Flowers. Entries will be exhibited within the expansive Flowers Victoria / The Style Co “Flower Park” positioned beside the main stage area at The Royal Exhibition Building for the 5 days of the Melbourne International Flower & Garden Show, 16th – 20th March 2016. This is open to all florists!


Download flyer here

Click here to download details on assessment criteria and to meet our judges!

First Prize

  • One full page colour advertisement in Modern Wedding Flowers MagazineMIFGS FLOWER ONLY Logo HiRes
  • A $500 Koch & Co. Voucher
  • A prestigious crystal trophy and certificate
  • Rydges CBD – Overnight accomodation in a suite with dinner for 2 + Breakfast Buffet
  • Business Profile in Australian Flower Industry Magazine (June Issue) + 1 yr subscription

Second Prize

  • A $300 Koch & Co. Voucher
  • Rydges CBD – Overnight accommodation in Deluxe queen room + Breakfast Buffet
  • A prestigious Crystal Trophy and Certificate
  • 1 year subscription to Australian Flower Industry Magazine

Third Prize

  • A $200 Koch & Co Voucher
  • 2 course dinner for 2 in Locanda, Rydges with bottle of house wine
  • A prestigious crystal trophy and certificate
  • 1 year subscription to Australian Flower Industry Magazine

People’s Choice

  • A prestigious crystal trophy and certificate
  • Rydges CBD – Overnight accommodation in standard room
  • Business Profile in Australian Floral Industry Magazine (June Issue)
  • 1 year subscription to Australian Flower Industry Magazine


  • Style your flowers on site in an outdoor wedding theme on an arch that will be provided and setup for you at bump in. Arch measurements are (Height 2180mm x Width 1140mm x side panel width 400mm). See illustration and arch measurements here. View actual arch image here. We also have a sample for any practice runs prior to the show on a 2 day loan basis.
  • Flowers must last duration of show and be viewed from both sides of arch. You may suspend off arch and decorate around the legs of arch. We encourage you to refresh and water outside of show hours. Wrist bands for entry will be provided.
  • Arch must be stable, balanced and secure for OH & S compliance in a high traffic area.
  • 1 entry per business and a maximum of three florists per business/college permitted to decorate arch.
  • Your Arch must use at least 50% floral and 80% botanical material.
  • Registrations must be received by Friday 4th March 2016.
  • Industry judging will take place at 4pm on Tuesday 15th March 2016.
  • Winners will be announced at the Annual Flowers Victoria Cocktail Party on the 17th March at the Royal Exhibition Building, Carlton. Winner and runner ups will receive 1 x complimentary ticket to the Flowers Victoria cocktail party.
  • People’s choice award will be announced on Monday 21st 2016 via phone/text/email.
  • You must supply your on business cards/details to be displayed. Entries will be restricted to 20 participants only.
  • Your arch will also require sponsor swing tag to be displayed (supplied).
  • All entrants will receive two complimentary tickets to the Melbourne International Flower & Garden Show (value $54 per person).


Registration Form - "A Sky Full of Blooms" MIFGS Competition 2017

This form is to register for the "A Sky Full of Blooms" competition open to all florists and growers at the Melbourne International Flower & Garden Show 2016. We are limited to total of 10 florist and 10 grower entrants and will not allow multiple business or TAFE/College entries. A team of up to three members from your business may be permitted to construct your arch. Further details of this competition are available on www.flowersvic.com.au. Enquiries to Anastasia Volpe: 03 9207 5621 email: avolpe@vff.org.au. All successful entrants will be officially notified via email and provided with information and updates in the lead up to MIFGS.
    By selecting the check box above you agree to partake in the Flowers Victoria "So you think you can Arch" competition to be held at the Melbourne International Flower and Garden Show 2016. In the event you are unable to participate prior to this event, you must source a suitable replacement and provide at least 14 days notice from commencement of show (March 16th, 2016). A schedule will be circulated to all successful entrants with conditions and judgement criteria which must be met to be assessed in this competition. I also agree to abide by conditions of entry based on schedule.

All enquiries: Genevieve  (03) 9207 5621. Email: flowersvic@vff.org.au


Flowers Victoria Partners and Sponsors MIFGS 2016:

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