Since its founding in 1955, the Victorian flower growers group has been recognised as the industry leader in developing and promoting the cut flower industry in Australia.

Flowers Victoria (FV) was formally established as a branch of the Horticulture Group of the Victorian Farmers Federation (VFF) in 1975. Flowers Victoria is the peak body for Victorian flower growers’ who produce 40% of the national production of cut flowers in Australia.

The VFF is a united voice for growers’ and farmers’ needs and rights. This enormous power of unity enables the VFF to effectively lobby all levels of Government on a wide range of issues.

The VFF is the strength behind Flowers Victoria providing members with:

  • Industrial relations support
  • Lobby with Government
  • Savings from sponsor partners

VFF Vision – To be Australia’s premier farm representative group driving Victorian agriculture at the forefront of world’s best practice.

VFF Vision for FV – To advance and promote the commercial environment and social interests of flower growers in Victoria.

FV Mission Statement – To provide a co-ordinated entity to promote the status and opportunities for floriculture within Victoria and Australia and to enable FV members to maximise their economic potential.


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