To the end consumer
We will communicate the everyday positive effect that giving flowers to others or purchasing for one’s self, can make.
To the members
The brand and communication strategy will represent the political and commercial impulse at Flowers Victoria. It will position Flowers Victoria as a powerful authority on all things ‘flower related’ rather than simply being an agricultural members group. It will also provide a sound base for a strong membership drive.
To the florist
The brand and communication strategy will represent a stronger partnership between growers and the retail channel that exists to provide integrated marketing tools and advice that lead to selling more flowers.