FV NEWS

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Support the industry Valentine’s Day campaign! Melbourne Market Authority and Flowers Victoria have developed a fun Valentine’s Day promotion for all florists. We understand that not every size fits all and you might go your own way with Valentine’s Day, but we have made material available for… continue reading
 

FLOWER OF THE MONTH – HOLLYHOCK

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Common Name: Hollyhock Latin name: Alcea sp. Family: Malvaceae:  Mallow Family Hollyhock (Alcea rosea) is a biennial plant native to China, meaning the foliage appears the first season as a low clump of leaves, followed the second year by the flowers. The leaves are deep green, leathery, and two… continue reading
 

GROWER OF THE MONTH – GREEN & GOLD FLOWERS

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Grower of the Month – Green & Gold Flowers It doesn’t matter how many years it has been in the industry for Valer Rustemi, horticulture is deeply ingrained in the DNA of the Rustemi family and Valer has seen success and challenges that have come in many shapes and sizes . Formerly from… continue reading
 

10 QUESTIONS WITH OUR FLORIST OF THE MONTH – ELWOOD / THE LEAF FLORIST

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Based in the quaint bohemiam bayside village of Elwood, this Elwood Florist has evolved from it’s former space “behind the bananas” in the organic grocer located metres away. With Manager and seasoned florist Robyne Pringle at the helm, the only way is up for business owner Greg Davis. We… continue reading
 

JANUARY MARKETING TIPS

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Mix up your Marketing in January January is typically pretty slow with holiday makers and heat keeping flower buyers at bay. With many businesses closed until mid January and corporates quiet, it’s often a key time for florists to focus on their client weddings and forward planning for the… continue reading

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