Marketing Tips for February

Support the industry Valentine’s Day campaign! Melbourne Market Authority and Flowers Victoria have developed a fun Valentine’s Day promotion for all florists. We understand that not every size fits all and you might go your own way with Valentine’s Day, but we have made material available for those that like it and need it!











Our campaign commences on Monday 8 Feb and includes a mix of radio advertising on Nova and Triple M FM, online and social media advertising. We will be directing our audience to their local florist and our website which includes fresh tips on the ultimate Valentine’s Day gift. Nothing says I love you like Flowers!

Visit to view material is available electronically free of charge and to access your kits. T-shirts, decal, posters and aprons are all available to order and there is also branding for you website, emails and admin to use.

Don’t miss our Valentine’s Day tips also available!

Other tips for February:

  • Create a Chinese New Year section of your store and upload themed arrangements on your social media pages in the colours of the sun, which are most fortuitous and auspicious
  • Flowers and fruits hold special significance during CNY, which is celebrated in several Asian countries including Korea, Japan, Taiwan, Hong Kong, Singapore, Indonesia and Vietnam. The plum, along with orchid (purity), bamboo (uprightness), and chrysanthemum (humility), constitute ‘the four nobles’. The Chinese New Year commences on Feb 8th. The luckiest blooms in 2016 are crepe myrtle (Lagerstroemia indica) and the chrysanthemum.
  • Display some of our locally grown Hollyhock in your store, grown by Green and Gold Flowers in Pearcedale. These beautiful flowers made great bouquets in red and white or kept in a straight colourway. We love the red. Download our Hollyhock facts sheet here to brand with your store name and give to customers who purchase these lush flowers.
  • Grand Prix is about to hit town so get your windows looking fast and furious once Valentine’s Day is over. We also have some posters for the Melbourne International Flower and Garden Show to promote to your customers. Please contact us if you would like these sent to you for your store. Phone 03 9207 5621.