Flowers Victoria is the peak body for flower growers, florists and key industry players who are committed to developing and promoting the cut flower industry in Australia and overseas.

Flowers Victoria acts as the key advocate for flower growers on all matters relating to the industry, including; industry development, marketing, promotion, biosecurity, sustainable growing practices and the environment.

Flowers Victoria is a critical contributor to the national industry and is recognised by Government as a key industry participant, representing flower growers on key organisations.

We are here to help you run and manage a successful business, by providing access to exclusive benefits and services;
• Representation at the Australian Flower Council
• Free tickets to the Melbourne International Flower and Garden Show (MIFGS)
• Discount on Industry Party tickets at MIFGS
• Your company details listed on the Flowers Victoria website
• Subscription to Australian Flower Industry Magazine and Floraculture International Magazine
• Discounts on selected Australian Association of Floral Designers Events.
Servicing our members and supporting them as their businesses grow is our number one priority. We are continually developing products and services to expand the value of your membership fee.

What membership means?

  • You have direct access
  • You have an equal say
  • You have a greater input
  • Your investment in the industry will be returned as a greater opportunity for success in your business

Which membership category is right for you?

Flower Grower Membership

Flower Associate Membership

Florist Membership


Keep abreast of the flowers industry news and upcoming events